MAD - The Story
...Where art meets hospitality. At MAD, we begin by meeting with you to understand the vision behind your brand. From there, we design, produce, and deliver a range of tailored items that bring this vision to life within your space. Each piece we provide is crafted to enhance your hotel’s identity, seamlessly fitting into and elevating your accommodations.
Everything on our website is fully customizable—if you can envision it, we can create it.
With a double bachelor’s degree in art history and business from Columbia University and the American University of Paris, two master’s degrees from Sotheby’s Institute of Art, and a PhD in art history, MAD’s founder Marouchka Guedj brings a wealth of knowledge to every project. Her background in art history provides a deep appreciation and understanding of art, while her expertise in acquiring collections ensures she understands exactly what people need. Art is deeply personal and must resonate with its surroundings to be truly effective. It requires expertise to ensure it fits seamlessly into a space, enhancing the environment rather than merely occupying it. This philosophy naturally transitions into the world of hospitality.
Our Packages
Production Only
For those who already have a clear vision, we offer a streamlined production package. You provide the concept, and we handle the manufacturing and sourcing of high-quality, customizable products to bring your vision to life—efficiently and within budget.
Brand & Identity Creation
Our full-package service covers everything from art direction to product creation, providing a one-stop solution for hotels looking to establish a strong and memorable identity. From the foundation of your brand to its visual storytelling, we ensure your hotel not only exists but thrives with a cohesive narrative, both inside and out.
Our Guarantee
Premium Quality at Competitive Prices
We source only the highest quality products, ensuring excellent value without compromising on craftsmanship. Our reliable global supply chain and factory contacts streamline procurement, offering competitive pricing even for large-scale projects.
Endless Customization Options
With an extensive range of products, everything we offer is fully customizable to match your unique brand vision and space requirements, ensuring that no idea is out of reach.
Expert Design Insight
Our team combines expertise and taste to curate tailored solutions, providing thoughtful and inspiring designs that enhance the aesthetic and functionality of your space.
Comprehensive Project Management
From start to finish, our experienced project management team leads with precision, ensuring seamless execution, timely delivery, and adherence to budget for every project, no matter the scale.
Our Projects
Browse both real and conceptual collaborations with renowned hotels, bringing their brand identities to life through thoughtfully designed essentials. Each project reflects our commitment to elevating spaces & guest experiences with bespoke, meticulously crafted details.